Digital Marketing

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Product is what you have to offer – your unique value to your customers.

Basically in marketing, a product is anything that can be offered to a market that can satisfy a need or one I want. In retail, products are called commodities. In manufacturing, products are purchased as raw materials and sold as finished products. So if you promote something new and original it will be much easier to convince the audience to interact and therefore to buy the product, obviously it will be easier to get a successful and profitable campaign. In other words if you create something with intention to sell, then we can call product. Anything that might satisfy a want or need in the marketplace.

Promotion – promotion is everything you do, both, online and offline in order to get your product in front of the line, competent with your competitors. Also to get new customers and keep the ones you already have. When you promotes something viable and convincing I mean, a product that delivers tangible benefits and fulfills a real need in the marketplace something genuine that fills the customer with the feeling of uniqueness and satisfaction.

For a satisfactory promotion we must take into account the following basic factors:

Your website – your website is the (hub) effective center of your activity in the digital world this is perhaps the first and most important particle or element of your entire marketing strategy. Fortunately nowadays there are already tools that allow you to create your own website without any coding knowledge. So you have to take into account not only the meaning and importance that traffic has on your website but also how it makes it worthwhile. Remember that trafficking itself is worthless. This is an extremely important factor, your web page must undoubtedly be: a conversion engine for the traffic being directed to it. So your conversion rate won’t matter if you can’t bring in any traffic.

Search engine optimization (SEO) – it’s the process of making it possible for people and search engines one of the keys of maximizing the number of visitors  to your page. To do so you will have to align the content of your website with what your customers are seeking, and present it in a clear and accessible – often referred to as ‘natural’, ‘organic’, or ‘earned’ results. This is the perfect place to be if you want to increase a specific traffic to your business.

Pay per click advertising (PPC) – here to pay for your chosen keywords or key phrases, depending on the type of business you run and the key words you want to rank. This is perhaps the easier and most expensive way to attract more and new clients to your website (business). Making small modifications to parts of your website and combining them with other optimizations will contribute to a big impact. Time to time this process it’s becoming extremely expensive for small business.

Affiliate/performance marketing and strategic partnerships – If you know what you want to sell, where you want to place your product on the market, your audience, now you have to understand how to engage or partner with other organizations in the sense of promoting your products. Here I am talking about: cross-border marketing partnerships and  the relationship between trust and performance.

Display media – Someone said once and I totally agree “a picture is worth a thousand words”. When “display ads” are shown to the right users, they can actually have a pretty remarkable and satisfying impact for a business when they intend to promote or their products. It can be presented in many different formats and contains items such as images, text, flash, audio and video. Display advertising is advertising on websites. In most cases for many of the visitors this kind of adds can be quite annoying, but for such there are currently applications that block this type of advertising. Online display advertising mostly consists of banner ads, image ads, and video ads.

Content marketing – Now days the social media has an extremely important role in content marketing for many reasons. Basically this type of marketing involves the creation and sharing of online material ‘such as social media posts, blogs, videos’ which does not necessarily have to clearly promote a brand but is intended to stimulate interest in its services or products. The truth is that the customer as a rule has always been quite intelligent in the sense not only of quality but also of decision-making. But today the search engines like Google will rank your pages based on the type of content it offers – aimed at the right audience, in a much shorter and more profitable time frame.

Social media – We can say that today the social networks move the world  at all levels, both political and social and much of the incredible success that many companies have achieved in recent years is due to the entire branch of digital media marketing which are social media and social networking. This type of mediated technology allows communities and virtual networks to create and share information as well as ideas, personal interests and professionals.

Social network monthly active users in January 2017

Facebook – 2,070,000,000
YouTube – 1,500,000,000
Instagram – 800,000,000
Twitter – 330,000,000
Reddit – 250,000,000
Pinterest – 200,000,000
Vine Camera – 200,000,000
Ask.fm – 160,000,000
Tumblr – 115,000,000
Flickr – 112,000,000
Google+ – 111,000,000
LinkedIn – 106,000,000
VK – 97,000,000
ClassMates – 57,000,000
Meetup – 32,300,000

Online public relations – tools you must master to a successful Online PR include Websites, online press releases, article marketing, online newsletters, blogs and other social media. – If you like to cost-effective market your brand to a wide audience, online public relations is the way. To do so, create an online channel such as social media and relevant websites connected to your line of business. Remember that Search Engine Optimisation and blogs create a positive an impact of your brand in your field.

Customer relationship management – attracting new customers is important, but prior to that, retaining existing customers and building mutual relationships with them is a priority to be taken into account. So (CRM) systems consists in improving business relationships with customers and driving sales growth. Digital technology today makes the relationship in between business / customers more straightforward and effective than ever before. This may include the company’s website, direct mail,telephone, live chat, social media and marketing materials.

Email marketing 

Mobile marketing 


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