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A big Thank you to you.
What do you like the most about being a designer or working for/with them?
My experience in the field of visual arts and the constant desire to filter and communicate in a constructive way with my surroundings are in fact the basis of my appetite for design. Working for/with them… professionally it’s a challenge for me.
What’s your legacy?
When you have the ability to shape your future you have the ability to give millions of people the inspiration and confidence to live the life they want to live.
What do you want to be known for?
I want to be known for my work not only for the quality or difference but also for the way it inspires and pleases the receiver. “Someone asked me once what is more important for you, make money or take it to the next level?” Now sounds absurd but several times this question made me think.
Do you have any company or logo as a reference when is given a brief to create an identity?
The “V&A” Victoria and Albert Museum Logo designed by Alan Fletcher – 1990
Founded in the ‘60s the D&AD logo by: Colin Forbes (who designed the original logo in 1962) always caught my attention not only because of the yellow that is exactly in the point when stagnates in my brain and leaves me thinking, also the simplicity of the object and form represented.
What’s the most beautiful thing about social media?
We live in a very social world, and today’s businesses must be social to succeed. People can not spend a day or even an hour without social media interactions, with millions of shares every day, definitely, social media provides an excellent way to earn new customers and expand your brand.
A next-generation approach to brand equity tracking, what do you think about this?
The future is already here if I can say it. Technology is evolving at an incredible speed and therefore everything needs a certain time to follow this phenomenon. I do not see anything negative about it quite the opposite.
answering the question, taking into account that average social are an indispensable tool when it comes to marketing, advertising and branding by the fact that it predicts brand equity so measuring and monitoring brand equity have become a required discipline for any global marketer.
Buying brands versus building brand what does this means for you?
A company can follow two paths to get to a brand or in other words “Identifying mark”. It can build them and develops them or if the company is strong enough it will be able to buy them “brands”. If with capital in many cases they simply buy the companies that own these brands, this is a very interesting strategy look at Facebook, Instagram, Skype, Beats by Dre.
Believe it or not, image is reality.
It is the result of our actions.
Brands are about you, not me.
Brands are about people, not products.
Brands are about customers, not companies, the uniqueness makes people feel unique.
How do you define your Brand?
Designing to support business.
In the competitive and super fast World where we all witness the transition of not only events at the cultural level but mostly in the market of goods and products so advertising and marketing are not just a fundamental fact but essentially the key to this success.
If branding is so important how it works and how you can use it to help improve your business or perception of their service?
First of all, we need to understand the significance and importance of trust according to the “rational” and “emotional” benefits of connection between client and competitors. The commercial success depends on identifying and often on the creation of emotional points of difference.
Three bullet points I always keep in mind when I work for my clients:
Communication
Change to Survive
Impact
Communication
Many companies try to reinvent brands in the radicalisation of design thinking context, should not be mistaken the importance played by design in the industry’s latest models. Every company wants to be more innovative than their rivals in fact the contemporary economic climate has made people go out and buy things and more things over and over and has they put pleasure firmly on the agenda. Things command a high level of commitment and unfailing emotional involvement. The greatest symbol of freedom. So with the constant acceleration and the high level of competitiveness in the market how to create an impact to make the difference?
Impact
Creating difference, adding value to define your brand with knowledge and understanding. Our brand is a set of expectations, which make us first of all having as a mission to create a sense of personal identity and loyalty with our clients.
“Color alter the meaning of the objects or situations with which they are associated and colour preferences can predict consumers behaviour.”
What happens after what happens next?
Change to survive
“Survival means change. This is the paradox. some brands are like actors or singers: they stick doggedly to the same repertoire, to the delight of an enthusiastic but small group of fans who happen to like that particular style. Others are capable of surprising their audience by moving from one register and theme to another, acquiring added depth in the process and appealing to a different, wider audience; thus they gain an enduring appeal. Brands which multiply entry points in their world will ensure their long-term survival.” Nike has drawn its concept inspiration from another greatest brand; Lacoste There is nothing new about this concept. What about your brand?
Do you have any company or logo as a reference when is given a brief to create an identity?
The “V&A” Victoria and Albert Museum Logo designed by Alan Fletcher – 1990
Founded in the ‘60s the D&AD logo by: Colin Forbes (who designed the original logo in 1962) always caught my attention not only because of the yellow that is exactly in the point when stagnates in my brain and leaves me thinking, also the simplicity of the object and form represented.
What companies with really catchy taglines and slogans inspired you most?
The bold nod “Think Different” from Apple when they released their ThinkPad to IBM’s campaign “Think IBM”.
“Melts in Your Mouth, Not in Your Hands” from M&M.
The two-sentence slogan created MasterCard in 1997: “There are some things money can’t buy. For everything else, there’s MasterCard”.
To be successful what is more important, wealth or values?
This can be a difficult question to answer but definitely values I always put them in the first place and in everything. I strongly believe that the important key to wealth and success are values. If I was rich I would be there willing to create massive value for others.
Being a Designer, how do you find free time to commit to your work and home life goals?
First, you need to understand and sustain a commitment to satisfaction from doing significant work. Defining and knowing the limits between personal and professional They may not be mixed because they are different fields and the balance is indispensable. I am one of those people who normally sleep five hours on average and I believe that 24 hours a day I can not schedule time for everything at least in relation to my commitments.
Are you Happier when you are Working or in your Free Time?
Two things that make me very happy, at work see the objectives achieved. Working out of the pleasure of using my mind freely and be able to create without limits.
What have you learned about branding?
As a brand, you are what you say and do, so attention and detail are thoroughly important. In order to be truly successful, you must produce content regularly. otherwise, it can be tricky especially in this era we live in where the speed of time tends to have no limits. If you want to build your brand you can’t stop producing content.
How do brands work?
There are four stages in developing a successful brand.
In order for a brand to be successful, we must take into account four essential ‘rules’ during the development of such. Bearing in mind that in most cases it requires a long time until being recognized.
1. Identifying Consumer Needs.
Understanding Consumer Needs Through Market Research is important to identify consumer needs. Every consumer has a different need so what’s important to them? Listening to your customers and asking the ask the right questions to better understand their needs.
2. Designing products.
Designing products and services are the basis for consumer satisfaction. look at Apple for example; always with simple, elegant solutions to meet the consumer needs. Their packaging design is just amazing, starting from tactilely. Before buying an Apple product just by touching the product the client feels a certain connection with the product in order to be convinced to buy it. Something so ‘SIMPLY-COMPLEXITY’
3. Producing Cost-Effective Solutions.
From the production efficiency to the marketing efficiency how to give value and competitiveness in order to make the difference in the liquid Market? Most of the companies are struggling to find low cost-effective solutions and improvements to speed up production and reduce material content. The question is: It’s your Brand competitive and affordable?
4. Creating Brand Positioning.
First of all, we must know that ‘Positionings’ have physiological and psychological values
At this stage, we must put these essential elements together
Understanding and have a clear vision.
Understanding the meaning and be concise.
Understand the parameters of relevance
Are you Happier when you are Working or in your Free Time?
Two things that make me very happy, at work see the objectives achieved. Working out of the pleasure of using my mind freely and be able to create without limits.
What have you learned about branding?
As a brand, you are what you say and do, so attention and detail are thoroughly important. In order to be truly successful, you must produce content regularly. otherwise, it can be tricky especially in this era we live in where the speed of time tends to have no limits. If you want to build your brand you can’t stop producing content.
What Makes a Great Slogan?
First of all, a good slogan has to identify a product or company, undoubtedly memorable as a wonderful melody that is staked in the head “in a positive way”. I always ask myself is the slogan quickly recognizable? Will people only have to spend a second or two thinking about it? A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.
Simply-Complexity, what does this means in your work?
Why “Simple” designs are scientifically better? believing that this question may answer your question somehow. I always have in mind fairness vs efficiency and how to think big in a constantly growing it is for sure in our genes. I realized that even when I try to make things the most simple possibly the result the result tends to the and even more complex because our brains have complex systems so for this reason for us is easier to make complex things simple is the challenge and most of the team the good result. Look at the brands, the best and more effective brands are always the simplest.
What is the biggest branding mistake startups make when developing a new brand?
Now I would consider stupid mistakes but took time for me to understand that the Logo is the voice used in your branded materials such as:
Corporate colour palette / Choosing the right colours
Imagery
Fonts and typography
Slogan or Taglines
Mascots, characters and spokespeople
Defining the brand’s tone of voice and making the guidelines documentation the image of any business requires consistency and direction needed for success.
How do you define your out-of-the-box thinking?
“We all live in a digital multi-channel world where consumers interact with hundreds of brand touchpoints every single day” Being free or breakthrough thinking helps me to create new paradigms and explore new lines of knowledge with a vision with a comprehensive view into what’s happening around me this increasingly demanding society not only regarding consumption, such as political and social and cultural level, so I define it with passion and dedication in everything I do.
Is there a role for advertising as a driver of loyalty?
The key is ‘trust’ which brings you consumer loyalty. Is there anything more valuable than that?
Understanding why trust matters and how your organization see it’s a good point to start or to emphasize your consumer trust. Remember trust acts as a safety net.
– I like this phrase: “trust us with your future.”
What are your values and priorities?
My ambition is to compete to grow to be a designer of choice.
Deliver the best experience.
Help your company grow.
Increase value and your reputation.
Deliver great service every day.
Be better than the rest.
Work together as one team.
50 identity for D&AD’s fiftieth anniversary was a brief given by Neville Brody during my Placement at Research Studios what the become the Brody Associates London”. Neville-Brody.
The Royal College Of Art Celebrates 175 Years was a brief given by Neville Brody during my Placement at Research now known as the Brody Associates in ´London´.
