What do you like the most about being a designer or working for/with them?
From my experience in the field of visual arts and the constant desire to filter and communicate in an constructive way with my surroundings are in fact the basis of my appetite for design. Working for/with them… professionally it’s a challenge for me.
What’s your legacy?
When you have the ability to shape your future you have the ability to give millions of people the inspiration and confidence to live the life they want to live.
What do you want to be known for?
I want to be known for my work not only for the quality or difference but also the way it inspires and pleases the receiver. “Someone asked me once what is more important for you, make money or take it to the next level?” Now sounds absurd but for several time this question made me think.
Do you have any company or logo as a reference when is given a brief to create an identity?
The “V&A” Victoria and Albert Museum Logo designed by Alan Fletcher – 1990
Founded in the ‘60s the D&AD logo by: Colin Forbes (who designed the original logo in 1962) always caught my attention not only because of the yellow that is exactly in the point when stagnates in my brain and leave me thinking, also the simplicity of the object and form represented.
What’s the most beautiful thing about social media?
We live in a very social world, and today’s businesses must be social to succeed. People can not spend a day or even an hour without the social media interactions, with millions of shares everyday, definitely social media provides an excellent way to earn new customers and expand your brand.
A next generation approach to brand equity tracking, what do you think about this?
The future is already here if I can say it. Technology is evolving at an incredibly speed and therefore everything needs a certain time to follow this phenomenon. I do not see anything negative about it quite the opposite.
answering the question, taking into account that average social are an indispensable tool when it comes to marketing, advertising and branding by the fact that it predict brand equity so measuring and monitoring brand equity has become a required discipline for any global marketer.
Buying brands versus building brand what does this means for you?
A company can follow two paths to get to an brand or in other words “Identifying mark”. It can build them and develops them or if the company is strong enough it will be able to buy them “brands”. If with capital in many cases they simply buy the companies that own these brands, this is a very interesting strategy look at Facebook, Instagram, Skype, Beats by Dre.
Believe or not image is reality.
It is the result of or actions.
Brands are about you, not me.
Brands are about people not products.
Brands are about customers not companies, the uniqueness makes people feel unique.