- Brand Identity
Connecting creative executions with business performance.
Logo is the visual representation of a company/brands values, beliefs and functions. It serves as the first recognition point for any entity looking to build awareness of their brand. Corporations, nonprofits and even people use them to build a memorable, more simple aesthetic version of themselves. Instead of having the human mind remember a name or face, a unique and well thought out logo (also referred to as a symbol or icon) does a much better job. The less complex, the better. Also, it is very important to acknowledge your audience when designing or choosing a logo. A great example of logo design is the ´Carlos Simpson´ logo, the beauty of the logo lies behind it’s simplicity and use of color which creates an instant visual representation of the identity. Some people even go as far as to believe that red and black elicit energy, self-confidence, elegance. You be the judge on this one.