BRAND IDENTITY

Connecting creative executions with business performance.

"GIF Image" with black background and text - Carlos Simpson Design

In any project that involves or is involved, whether personal or in groups, I have the constant curiosity to apply the understanding of the rational and emotional connection between products and people.

For a brand to succeed and need to understand this principle, the personal connection of people with the products or brands.

It is true that with the speed at which everything happens and the power of the marketing and advertising communications industry, this connection between the products and their audience is now more delicate and fragile than ever before.

Any buyer relates his or her need to the brand or product with his / her personality. For example, in fashion ‘clothing’, perfumes or even make-up products.

  • Brand Identity

"YOUR BRAND > IDENTITY < IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM."

MAKING BEAUTIFUL FORM, FOR PERFECT FUNCTION.

 My consistent success is a result of demanding work, a genuine commitment to my clients working closely with them to understand their needs and deliver creative solutions with unrivalled support. Doing what I do well delivering great ideas beyond the obvious with the knowledge that sells and delivers value to the audience.

 

  • Make Your Brand Identity Strong with “CS”
“Today brands don’t have the luxury of just communicating their products and then being passive.” Always proud to deliver Image and Immersive brand experiences. +
The Carlos Simpson Gallery illustrates some of the most influential work done by the designer. Always devoted to competitive industries with the intention of finding innovative routes to the creation of new values and content.

Brand creation - Multi-device branding - Editorial branding - Motion branding - Brand illustration - Event branding

A Logo is the visual representation of a company/brands values, beliefs, and functions. It serves as the first recognition point for any entity looking to build awareness of its brand. Corporations, nonprofits and even people use them to build a memorable, simpler aesthetic version of themselves. Instead of having the human mind remember a name or face, a unique and well thought out logo (also referred to as a symbol or icon) does a much better job. The less complex, the better. Also, it is especially important to acknowledge your audience when designing or choosing a logo. A notable example of logo design is the ´Carlos Simpson´ logo, the beauty of the logo lies behind its simplicity and use of colour which creates an instant visual representation of the identity. Some people even go as far as to believe that red and black elicit energy, self-confidence, elegance. You be the judge on this one.

 

DIRECTION >< INSPIRATION

Price is what you pay. Value is what you get. Warren Buffett

Communication is always understood in the context and experience of the receiver – no matter what was intended. Edward de Bono

Creativity and Intelligence to meet the problems of your business. Carlos Simpson

      BRAND IDENTITY

Looking to change your logo?

Please get in touch by email or just a simple call:

Email: designstudio@carlossimpson.com

Tel: +44 (0)7856279217

Brand Identity - Black Pencil