Corporate Design | Brand Identity
The visual standards for publications and all other media ensure that communications from every business, department, and office speak with a clear and uniform voice that best represents the image and brand of any product or business:
A flexible grid that may consist of type and images.
Intelligence and experience in the decision for the use of the right color palette.
Preferred colors / Exact color matching.
When we think “brand”, I believe the vast majority immediately relate the term basically to logos, business cards, or an identity system. But in fact, the “brand” of an organization is far more than that. Your “brand” is first the reflection and representation of your organization’s reputation. Branding is a key function in marketing that means much more than just giving a product a name.
The ethical issues in the branding decisions such as naming, renaming, positioning, and targeting sound like the basics but in fact, it requires a minutes of attention and detail.
What is the difference between a Logo, Identity, and Brand?
1. A logo is a mark or icon that identifies the brand.
2. Identity dictates all the way the brand appears to your audiences ‘the visual aspects that form part of the overall brand.’
3. Brand (or branding) is the biggest part of this picture ” It’s not what you say it is. It’s what they say it is.”