Corporate Design | Brand Identity
Bold and creative use of typography with the appropriate and approved fonts.
A flexible grid that may consist of type and images.
Intelligence and experience on the decision for the use of the right color palette.
Preferred colors / Exact color matching.
What is the Difference between a Logo, Identity and Brand?
1. Logo is a mark or icon that identifies the brand.
2. Identity dictates all the ways the brand appears to your audiences ‘the visual aspects that form part of the overall brand.’
3. Brand (or branding) is the biggest part of this picture ” It’s not what you say it is. It’s what they say it is.”
How does your company communicate the brand?