Carlos Simpson - Blog

Creating Rational and Emotional Connection

In any project that involves or is involved, whether personal or in groups, I have the constant curiosity to apply the understanding of the rational and emotional connection between products and people.

For a brand to succeed and need to understand this principle, the personal connection of people with the products or brands.

It is true that with the speed that everything happens and the power of the marketing and advertising communications industry, this connection between the products and their audience is now more delicate and fragile than ever before.

Any buyer relates his or her need to the brand or product with his / her personality. For example in fashion ‘clothing’, perfumes or even make-up products.