Recognised by

Beautiful form. Perfect function.

Strategic design turns clarity into form. We help brands, founders and organisations strengthen identity, improve communication and make clearer decisions through coherent design systems built for recognition, meaning and long-term value.

YOU FIRST

Carlos Simpson Design Studio pencil artwork expressing the principle Beautiful form, perfect function.

Carlos Simpson Strategic Designer & Founder. His work explores how identity, communication and design can help brands, founders and organisations create clearer meaning and stronger relationships with their audiences. Using strategic thinking, typography, digital and print, the practice develops coherent visual and communication systems built around clarity, distinction and purpose. Ideas are worthless if you can’t make them happen. Design creates value when strategic thinking is translated into meaningful, usable and well-executed outcomes.

Request a Design Brief View outcomes About the studio

Carlos Simpson Design Studio — Understanding your business

Studio summary

Carlos Simpson Design Studio (London)

24h response

Led by Carlos Simpson, a London-based graphic designer and creative director. Recognised as a D&AD Graphic Design Judge (2020), and published as an author with a public artist portfolio. The work turns complex ideas into clear, effective design across digital and print.

Role

Designer & Creative Director
Services

Identity, campaigns, typography
Industry proof

D&AD Judge (2020)
Publishing

Amazon Author

D&AD Profile D&AD Judges Saatchi Art Amazon Author LinkedIn

Entity note: This section supports “Carlos Simpson” as a London-based graphic designer and creative director, with third-party verification (D&AD, Saatchi Art, Amazon, LinkedIn).

FAQ

People also ask

Clear answers, fast. If you’re ready to move, start with a design brief and you’ll get a response within 24 hours.

What does CARLOS SIMPSON™ Design Studio do?

CARLOS SIMPSON™ Design Studio creates brand identity, graphic design, campaigns, infographics, packaging, type & print, and art direction. The focus is simple: design that communicates clearly and performs in the real world.

Who is Carlos Simpson?

Carlos Simpson is a London-based graphic designer and creative director. He works across typography, digital, and print, and is also recognised for his broader creative practice as an author and artist.

Learn more on the About page.

What types of clients do you work with?

Carlos Simpson Design Studio™ works with brands, founders, institutions, and organisations seeking greater clarity, stronger positioning, and more effective communication systems. Typical work includes brand repositioning, campaign development, identity systems, packaging design, typography, and communication design that needs to be understood quickly, consistently, and at scale.

How do we start working together?

Start by submitting a design brief through the contact page. Carlos Simpson Design Studio™ begins most engagements with a focused discovery stage to clarify objectives, scope, timelines, and what success looks like.

Start here: Request a Design Brief.

What makes your approach different?

Carlos Simpson Design Studio™ is built on a clear principle: ideas create impact only when they are executed with precision. The approach combines strategic thinking, strong typography, brand structure, and disciplined decision-making, ensuring the final work is not only visually effective, but usable, scalable, consistent, and built for long-term value.

Do you offer brand identity and logo design?

Yes. Brand identity work includes naming direction (if needed), logo design, typography, colour systems, and brand guidelines. Explore Brand Identity and Graphic Design.

Can you design packaging and print-ready files?

Yes. Carlos Simpson Design Studio™ develops packaging systems built for production, including dielines, packaging specifications, artwork preparation, typography integration, and print-ready exports designed for commercial delivery. Explore Packaging Design and Type & Print.

Do you work on campaigns and advertising?

Yes. Carlos Simpson Design Studio™ develops campaign concepts, messaging systems, visual layouts, advertising assets, and creative direction for multi-channel communication across digital and print environments. View Advertising & Campaign outcomes.

What is your typical turnaround time?

Timelines vary depending on project scope, complexity, and delivery requirements. Carlos Simpson Design Studio™ begins most projects with a short discovery phase followed by a defined strategic plan, ensuring clarity, alignment, and efficient delivery. You will receive a response within 24 hours after submitting your design brief.

Let’s work together

If you’re a brand, founder, or institution looking for design that is intelligent, considered, and effective, start here.

Request a Design Brief

Response within 24 hours.