Professional affiliations and recognition

Beautiful form. Perfect function.

Strategic design turns clarity into form. We help brands, founders and organisations strengthen identity, improve communication and make clearer decisions through coherent design systems built for recognition, meaning and long-term value.

YOU FIRST

Carlos Simpson Design Studio pencil artwork expressing the principle Beautiful form, perfect function.

Carlos Simpson Founder & Strategic Designer, CARLOS SIMPSON™ Design Studio. Carlos Simpson leads the London-based design practice, working with brands, founders and organisations to strengthen identity, clarify communication and build coherent visual systems. Using strategic thinking, typography, digital and print, the practice develops coherent visual and communication systems built around clarity, distinction and purpose. Ideas are worthless if you can’t make them happen. Design creates value when strategic thinking is translated into meaningful, usable and well-executed outcomes.

Request a Design Brief View outcomes About the studio

Carlos Simpson Design Studio — Understanding your business

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Beautiful form. Perfect function.

YOU FIRST

Carlos Simpson Design is most effective when clarity becomes action. The studio translates ideas into visual systems that help organisations communicate coherently and make their identity easier to recognise, understand and remember. Through typography, digital and print, the practice brings strategy into form across physical and digital contexts, with attention to meaning, usability and consistency. Ideas are worthless if you can’t make them happen. Design creates value when clear thinking is transformed into meaningful, practical and well-executed work.

Request a Design Brief View outcomes About the studio

Studio summary

Design practice

London UK

CARLOS SIMPSON™ Design Studio is a London-based design practice founded and led by Carlos Simpson, a strategic designer and creative director. The studio works across brand identity, visual communication, campaigns, typography, digital and print.

Founder

Carlos Simpson
Practice

Strategic Design & Visual Communication
Services

Identity · Campaigns · Typography · Digital · Print
Recognition

D&AD Graphic Design Judge (2020)

About the Studio D&AD Profile D&AD Judges LinkedIn

FAQ

People also ask

Clear answers, fast. If you’re ready to move, start with a design brief and you’ll get a response within 24 hours.

What does CARLOS SIMPSON™ Design Studio do?

CARLOS SIMPSON™ Design Studio creates brand identity, graphic design, campaigns, infographics, packaging, type & print, and art direction. The focus is simple: design that communicates clearly and performs in the real world.

Who is Carlos Simpson?

Carlos Simpson is a London-based graphic designer and creative director. He works across typography, digital, and print, and is also recognised for his broader creative practice as an author and artist.

Learn more on the About page.

What types of clients do you work with?

Carlos Simpson Design Studio™ works with brands, founders, institutions, and organisations seeking greater clarity, stronger positioning, and more effective communication systems. Typical work includes brand repositioning, campaign development, identity systems, packaging design, typography, and communication design that needs to be understood quickly, consistently, and at scale.

How do we start working together?

Start by submitting a design brief through the contact page. Carlos Simpson Design Studio™ begins most engagements with a focused discovery stage to clarify objectives, scope, timelines, and what success looks like.

Start here: Request a Design Brief.

What makes your approach different?

Carlos Simpson Design Studio™ is built on a clear principle: ideas create impact only when they are executed with precision. The approach combines strategic thinking, strong typography, brand structure, and disciplined decision-making, ensuring the final work is not only visually effective, but usable, scalable, consistent, and built for long-term value.

Do you offer brand identity and logo design?

Yes. Brand identity work includes naming direction (if needed), logo design, typography, colour systems, and brand guidelines. Explore Brand Identity and Graphic Design.

Can you design packaging and print-ready files?

Yes. Carlos Simpson Design Studio™ develops packaging systems built for production, including dielines, packaging specifications, artwork preparation, typography integration, and print-ready exports designed for commercial delivery. Explore Packaging Design and Type & Print.

Do you work on campaigns and advertising?

Yes. Carlos Simpson Design Studio™ develops campaign concepts, messaging systems, visual layouts, advertising assets, and creative direction for multi-channel communication across digital and print environments. View Advertising & Campaign outcomes.

What is your typical turnaround time?

Timelines vary depending on project scope, complexity, and delivery requirements. Carlos Simpson Design Studio™ begins most projects with a short discovery phase followed by a defined strategic plan, ensuring clarity, alignment, and efficient delivery. You will receive a response within 24 hours after submitting your design brief.

Let’s work together

If you’re a brand, founder, or institution looking for design that is intelligent, considered, and effective, start here.

Request a Design Brief

Response within 24 hours.