Brand identity refresh
Modernised the visual system to improve consistency across digital and print.
Carlos Simpson Design Studio is a London-based graphic designer specialising in brand identity, graphic design, and visual communication for founders, brands, and institutions.
If you’re searching for a graphic designer in London, you want clarity and delivery, not noise. This studio focuses on identity systems, print and digital design, and communication that performs in the real world. Based in London (Hatton Garden), working across the UK and internationally.
Logos, typography, colour, guidelines, and consistent assets for teams and growth.
Marks that scale, reproduce cleanly, and hold up across real applications.
Lookbooks, reports, packaging, posters, and print-ready artwork with precision.
Design for clarity, usability, and brand consistency across web and mobile.
Launch assets and messaging design for public-facing communications.
Reliable monthly support for teams that need consistent, high-quality output.
Three examples. Clear outcomes. No clutter.
Modernised the visual system to improve consistency across digital and print.
Structured long-form content for readability and authority in stakeholder settings.
Built a coherent campaign toolkit across web, social, and print touchpoints.
Clear direction, strong design judgement, and fast delivery. The system made our brand instantly more consistent. Client, London
We came in with messy assets and left with a coherent identity we can use across everything. Founder
Founded by Carlos Simpson, this London-based studio delivers graphic design that is considered, practical, and built to last. The work focuses on identity, communication, and systems that help organisations present themselves with clarity.
If you have a live project, start with a short brief. Include your goals, deliverables, and timeline. You’ll get a direct reply with next steps.