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"good design is good business"
To Carlos Simpson, your business is important and always come first. Whether you are an established business or a small business just getting started. CS freelance services deliver high quality, creative communication to suit your goals and objectives. Design to meet the needs of any client with a strong corporate identity, graphic design and production of print products ranging from brochures or annual reports. Thinking what nobody else has thought requires courageous patience.
Managing your project from concept to completion. Using comprehensive and creative strategies to ensure your business reaches consumers both online and offline.
Passion lies at the heart of any brand but the secret is in how to recognize it. It’s important that your product and sales taste better than anyone else’s. How do you bring your brand to life? How do you replicate what you do for customers for internal audience? How do you ensure that the inside and outside work together? How do give the brand depth and coherence? How do you make it impossible for anyone else to copy?
These are the most frequent inquiry made by my clients:
- Carlos Simpson Graphic Design has been in business since 2011. It has never been part of this project to become a generous-sized company, the ambition to always be big enough to have values to give the right and personalized attention with experience and professional competence.
- Carlos Simpson Design Studio is based in London ‘‘Shoreditch’ East London.
Frequently Asked Questions
- What does Carlos Simpson™ Design Studio do?
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Carlos Simpson™ Design Studio provides strategic brand identity, visual communication,
and creative direction for organisations, cultural institutions and purpose-driven brands. - What type of clients do you work with?
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The studio works with established businesses, cultural and creative organisations,
ambitious start-ups, and public or educational institutions that require clarity,
consistency and professional execution. - What services do you offer?
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Core services include brand identity and visual systems, art direction, editorial and print design,
digital design and e-commerce support, campaigns, exhibitions, and special projects.
Services are tailored to each brief. - What is your design process?
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The process follows three structured stages: discovery and context, design development,
and delivery and review. This ensures alignment, coherence, and long-term relevance. - Do you work internationally?
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Yes. The studio collaborates with clients in the UK and internationally through
structured communication and clearly defined delivery milestones. - How do projects begin?
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Projects begin with an initial conversation to understand scope, objectives,
constraints and expectations, followed by a formal proposal. - Do you take on small projects?
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Yes, when the brief is clear and aligned with the studio’s expertise.
Projects are assessed on purpose and intent rather than size alone. - Who leads the work?
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All projects are led by Carlos Simpson, ensuring authorship, strategic oversight,
and consistency throughout the process. - How can I start a project?
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You can start by contacting the studio via the website contact form or email
to arrange an initial discussion.
- CS/AD – it’s a Freelance-Designer that works in collaboration with many other designers, photographers, illustrators, and artists worldwide.
It’s been great delivering exceptional results and building respect and trust with Carlos Simpson clients. With a strong vision and clear understanding of the creative process, digital, printing, online and offline. Always believing in timeless ideas which give clever and responsible solutions that never go unnoticed. Ideas that always fit the needs of each client. With access to a solid network of talented digital retouchers, copywriters, photographers, illustrators and print production experts with whom Carlos Simpson Design can collaborate as need be and recommend with confidence.
- Before starting, any project with Carlos Simpson Design always requires a form of contract or an agreement by both parties to make sure deadlines, payments, and revision of the work follow all the clauses agreement.
- If for any reason the client is unhappy with the outcome, he will be asked to explain the reasons why and the issues immediately will be rectified. The is no reason to get frustrated when there is excellent communication between the client and the designer and most of the time something simple can be easily done or addressed right away. Bearing in mind that during the design process, the client will be always informed of the visual updates of the project.
- Regarding Pricing/Rates: It’s normally charged in 3 installments of 40-40-20 when it requires the CS / Studio equipment such as:
- •Software
•Laptops / Desktop
•Printers
•Storage
•Digital cams
•Pads / Tablets
•Scanners
•A/V equipment - This means 40% upfront, 40% when the first draft is sent, and the final 20% when the finished work is sent to the client. Normally after the last payment, it’s always given the facility for another review in case the client wants to change small details. After the invoice is sent it’s always required a maximum of sixty days.
- In the case of temporary or casual contracts, the payment is made by bank transfer. In this event, there is an agreement between the company and the Designer, Artworker or Digital Retoucher. Normally the invoice should be sent in advance in order that the client can make the payment.