Contact · Carlos Simpson Design Studio · London

Start with the challenge.

For brand identity, strategic design, advertising, campaigns, art direction and visual communication. Tell us what needs to change, what needs to work better and what outcome you are trying to achieve.

Start a project General enquiry

Design begins before the visual solution.

Carlos Simpson Design Studio is a London-based strategic design practice working across identity, communication and implementation. Each engagement begins by understanding the problem, audience, context and intended outcome before defining the appropriate creative response.

London · United Kingdom

How the studio can support you

Choose the type of support you need.

Select a service to understand what it covers, when it may be useful and how Carlos Simpson Design Studio can support the work.

01

Brand Identity

How should your organisation look, feel and be recognised?

Brand identity is the strategic and visual system through which an organisation becomes recognisable, coherent and distinctive. It extends beyond a logo to create a consistent language across every point of communication.

When this may be useful

When launching a new organisation, repositioning an existing brand, entering a new market, correcting fragmented communication or creating a visual system capable of supporting future growth.

How Carlos Simpson can help

Carlos Simpson Design Studio can clarify the strategic and visual foundations of the brand, define an appropriate creative direction and build an identity system that works consistently across physical and digital environments.

  • Brand direction
  • Visual identity
  • Logo systems
  • Typography
  • Colour systems
  • Image direction
  • Brand guidelines
  • Implementation
Start a Brand Identity project Begin with the project context, objectives and required outcome.
02

Strategic Design

How can design help solve a larger organisational or communication problem?

Strategic design connects design decisions to organisational objectives. It considers the wider system — audiences, stakeholders, communication, positioning and implementation — before determining what should be designed.

When this may be useful

When the problem is larger than a single visual deliverable, when communication lacks structure, when different stakeholders need alignment or when design needs to contribute directly to a wider organisational objective.

How Carlos Simpson can help

The studio can examine the challenge from a systems perspective, clarify priorities and translate strategic intent into a practical design direction that can be implemented consistently.

  • Design strategy
  • Problem definition
  • Audience analysis
  • Communication systems
  • Design frameworks
  • Creative direction
  • Implementation planning
  • Design governance
Start a Strategic Design project Useful when the challenge needs clarity before it needs execution.
03

Advertising & Campaigns

How can one strong idea communicate effectively across audiences and channels?

Advertising and campaign design translates a message into a coherent creative idea that can attract attention, communicate clearly and remain recognisable across multiple formats and channels.

When this may be useful

For launches, public campaigns, organisational initiatives, social communication, awareness programmes, cultural projects or moments when one message needs to work consistently across different audiences and media.

How Carlos Simpson can help

The studio can develop the central creative concept, establish the campaign's visual language and direct its translation across print, digital, social and environmental applications.

  • Campaign strategy
  • Creative concepts
  • Key visuals
  • Campaign identity
  • Print campaigns
  • Digital campaigns
  • Social assets
  • Campaign rollout
Start a Campaign project Tell us what needs to be communicated, to whom and why it matters.
04

Art Direction

How should the creative expression of a project be directed and controlled?

Art direction defines how an idea should look, feel and behave across visual touchpoints. It creates coherence between concept, photography, typography, imagery, composition, motion and execution.

When this may be useful

When a project involves multiple creative contributors, when visual quality needs stronger direction, when a campaign or publication requires a distinctive visual language or when existing creative work lacks coherence.

How Carlos Simpson can help

Carlos Simpson can establish the visual direction, define creative principles and guide the execution so that individual elements work as one coherent experience rather than as disconnected outputs.

  • Creative direction
  • Visual concepts
  • Photography direction
  • Image direction
  • Editorial direction
  • Campaign direction
  • Typography direction
  • Creative consistency
Start an Art Direction project Particularly useful where multiple creative elements need one clear direction.
05

Visual Communication

How can complex information become clearer, more useful and easier to understand?

Visual communication turns information, messages and ideas into structured visual experiences that help people understand, navigate and act.

When this may be useful

When information is complex, inconsistent, difficult to navigate or failing to engage the intended audience — particularly across reports, publications, presentations, digital content and organisational communication.

How Carlos Simpson can help

The studio can establish a clearer information hierarchy, visual system and communication structure so that complex content becomes accessible, recognisable and useful without losing its intellectual substance.

  • Information hierarchy
  • Editorial design
  • Reports
  • Presentations
  • Publication systems
  • Digital communication
  • Information graphics
  • Communication frameworks
Start a Visual Communication project Start with the information your audience needs to understand or act upon.

General enquiry

Tell us what you need.

Use this form for general enquiries, collaborations, speaking, media, partnerships or an initial conversation. If you already have a defined design project, use the project brief so the studio can review the scope properly.

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What happens next

The first exchange is designed to establish fit, context and clarity. A considered brief makes it easier to determine the appropriate scope, priorities and next action.

01

Review

Your enquiry is considered against the challenge, objectives, timing and type of expertise required.

02

Clarify

Where appropriate, scope, stakeholders, deliverables and relevant constraints are clarified before a direction is recommended.

03

Define the next step

Suitable projects progress towards a defined scope, proposal or working conversation with clear expectations for both sides.

Before you contact

Useful answers

Practical information to help you choose the right route and prepare a useful enquiry.

What types of projects does Carlos Simpson Design Studio take on?
The studio works across brand identity, strategic design, advertising and campaigns, art direction and visual communication. Project suitability depends on the nature of the challenge, the scope and the intended outcome.
What should I include in a design brief?
Include the problem you are trying to solve, the organisation and audience involved, relevant deliverables, timing considerations and the outcome you need the work to achieve. Clear context is more useful than a long unexplained document.
Does Carlos Simpson Design Studio work outside London?
Yes. The studio is based in London and can work with organisations and collaborators across the United Kingdom and internationally where the project is an appropriate fit.
How do I request pricing?
Submit the dedicated project brief. Pricing is considered after the scope, deliverables, complexity and timing are understood rather than applying a generic fee before the requirements are clear.
Can I contact Carlos Simpson about speaking, media or collaboration?
Yes. Use the general enquiry form for speaking, interviews, editorial requests, collaborations, partnerships and other professional enquiries that are not primarily design commissions.

Have a defined project? Send the brief.

Give the studio enough context to understand the challenge, audience, timing and desired outcome. Better clarity at the beginning leads to better decisions later.

Start a project
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