Carlos Simpson (Design Studio)

Connecting creative executions with business performance.

LOOK AND LIGHTING THINGS

In any project that involves or is involved, whether personal or in groups, I have the constant curiosity to apply the understanding of the rational and emotional connection between products and people.

For a brand to succeed we must understand the following principle: “The personal connection of people with the products or brands.”

It is true that with the speed at which everything happens and the power of the marketing and advertising communications industry, this connection between the products and their audience is now more delicate and fragile than ever before.

Any buyer relates his or her need to the brand or product with his / her personality. For example, in fashion ‘clothing’, perfumes, or even make-up products.

Brand Identity Shapes Perceptions, Reputation.

YOUR BRAND IDENTITY IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM.

★ Crafting a powerful brand identity is not just about visuals and aesthetics; it is about shaping perceptions and building a reputation that resonates with your audience. A strong brand identity influences how your business is perceived and spoken about, leaving an impression even when you’re not in the room. By strategically aligning your brand image with your core values and message, you can create a positive impact that drives the success and growth of your business, captivating clients, and stakeholders alike.

CARLOS SIMPSON™ Design Studio (Brand Design)

Rich result on google when search for Business cards - Carlos Simpson Talent Designer - London

CARLOS SIMPSON™ Design Studio (Brand Design)

MAKING BEAUTIFUL FORM, FOR PERFECT FUNCTION.

My consistent success is a result of demanding work, and a genuine commitment to my clients working closely with them to understand their needs and deliver creative solutions with unrivaled support. Doing what I do well delivering great ideas beyond the obvious with the knowledge that sells and delivers value to the audience.

CARLOS SIMPSON™ Design Studio (Brand Design)

Brand creation - Multi-device branding - Editorial branding - Motion branding - Brand illustration - Event branding

A Logo is the visual representation of a company/brand’s values, beliefs, and functions. It serves as the first recognition point for any entity looking to build awareness of its brand. Corporations, nonprofits, and even people use them to build a memorable, simpler aesthetic version of themselves. Instead of having the human mind remember a name or face, a unique and well-thought-out logo (also referred to as a symbol or icon) does a much better job. The less complex, the better. Also, it is especially important to acknowledge your audience when designing or choosing a logo. A notable example of logo design is the ´Carlos Simpson Design´ logo, the beauty of the logo lies behind its simplicity and use of color which creates an instant visual representation of the identity. Some people even go as far as to believe that red and black elicit energy, self-confidence, and elegance. You be the judge on this one.

DIRECTION >< INSPIRATION

Price is what you pay. Value is what you get. Warren Buffett

Communication is always understood in the context and experience of the receiver – no matter what was intended. Edward de Bono

Creativity and Intelligence to meet the problems of your business. Carlos Simpson

BRAND IDENTITY

Looking to change your logo?

Please get in touch by email or just a simple call:

Email: designstudio@carlossimpson.com

Tel: +44 (0)7856279217

Let’s work together

BRANDING APPLICATIONS