Carlos Simpson Graphic Designer based in London. Interested in exploring new environments and cultures and finding ways to engage with my surroundings, using typography and print as a primer tool believing in design that conveys a clear message that the public can relate to. Ideas are worthless if you can’t make them happen. Many of us believe that great ideas inevitably lead to success. Nothing could be further from the truth. Whether it is the perfect solution for an everyday problem or a bold new concept for a creative masterpiece you must transform vision into reality for an idea to have value.