Understanding how marketing campaigns started helps to explain why branded goods are everywhere today.
If conventional models of strategy and innovation simply won’t work how do challenge conventional economic models?
How do Brand Ideas Influence the Market Creation Process?
The most influential Ideas on innovation tend to stay alive longer and solid, why?
Because the world in which the brand operates is constantly changing it must adapt to those changes by reinventing and refreshing itself. For sure more often today than ever before due to the speed of the technology.
Think of the culture, tradition, attitude, and reputation without rejecting that the spirit of times is in constant evolution due to many factors including fashion, needs, and tools such as technology so for this matter brands cannot be stuck in time.
Before asking how to reinvent “Rebrand” you should ask and understand why and the limits of the change.