Understanding how marketing campaigns started helps to explain why branded goods are everywhere today.
If conventional models of strategy and innovation simply won’t work how to challenge conventional economic models?
How Brand Ideas Influence the Market Creation Process?
The most influential Ideas on innovation tend to stay alive longer and solid, why?
Because the World in which the brand operates is constantly changing the itself must adapt to those changes by reinventing and refreshing themselves. For sure more often today than never before due to the speed of the technology.
Think of the culture, tradition, attitude and reputation without rejecting that the spirit of times is in constantly evolution due to many factors including fashion, needs and tools such as technology so for this matter brands can not stuck in time.
Before ask how to reinvent “Rebrand” you should ask and understand why and the limits of the change.