The discussion invites students and practitioners to reconsider the meaning of creativity in a world where the ability to generate work is no longer limited to humans.
On 17 March 2026, Carlos Simpson will speak at Central Saint Martins, University of the Arts London , as part of the D&AD Dead or Alive event series.
The session explores how creative practice is changing in an environment where artificial intelligence can generate images, text, music, and code instantly.
The central question
When production becomes automated, judgement becomes the defining capability of the creative professional.
The talk examines how performance culture, algorithmic visibility, and generative tools are reshaping the role of designers, artists, and creative leaders.
Event details
Dead or Alive? — D&AD Event Series
When Creativity Becomes Performance
Tuesday 17 March 2026 - 17:30–18:30
Central Saint Martins
University of the Arts London
The discussion invites students and practitioners to reconsider the meaning of creativity in a world where the ability to generate work is no longer limited to humans.